The President of the Republic of Zambia Mr. Hakainde Hichilema, has officially launched the Corporate Day of the Brand Zambia Initiative under the theme \u201cIgnite the Spirit of Zambia\u201d at the Mulungushi International Conference Centre in Lusaka.
\nThe event marked a renewed National effort to position Zambia as a competitive, peaceful, and investment \u2013 ready country on the global stage.
\nIn his keynote address, President Hichilema emphasized that Brand Zambia is not merely a slogan, but a strategic development tool aimed at reshaping the country\u2019s image both locally and internationally. He called upon citizens, corporate entities, and government institutions to embrace and sustain the initiative as a collective responsibility in promoting Zambia\u2019s strengths, values, and opportunities.
\nThe President highlighted that the Brand Zambia slogan, \u201cZambia Moves You,\u201d represents more than inspiration. It reflects the country\u2019s ambition to take its rightful place in the world. He stressed that Zambia must actively market its tourism potential, rich natural resources, cultural heritage, peace, and democratic credentials to attract trade, investment, and partnerships that will accelerate socio-economic growth.
\nPresident Hichilema expressed gratitude to government departments and cooperating partners whose collaboration ensured the successful launch of the initiative. He underscored the importance of synergy between the public and private sectors, stating that national branding must be integrated into boardroom decisions, corporate strategies, and institutional planning processes.
\nHe further called on Secretary to the Cabinet Patrick Kangwa to ensure that Zambia\u2019s heritage is safeguarded, noting that \u201cour heritage is our future.\u201d The President stressed that preserving cultural identity and national values is central to building a strong and authentic national brand.
\nReaffirming his administration\u2019s commitment to peace and stability, President Hichilema described them as cardinal pillars of development. He noted that dialogue remains essential in resolving differences and maintaining unity, which in turn strengthens Zambia\u2019s reputation as a stable democracy.
\nThe event concluded with the President signing the pledge wall, symbolizing government\u2019s unwavering commitment to advancing the Brand Zambia agenda and inspiring citizens to collectively ignite the spirit of the nation.<\/p>\n","protected":false},"excerpt":{"rendered":"
The President of the Republic of Zambia Mr. Hakainde Hichilema, has officially launched the Corporate Day of the Brand Zambia Initiative under the theme \u201cIgnite the Spirit of Zambia\u201d at the Mulungushi International Conference Centre in Lusaka. The event marked a renewed National effort to position Zambia as a competitive, peaceful, and investment \u2013 ready […]<\/p>\n","protected":false},"author":8,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin-news"],"_links":{"self":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts\/1614"}],"collection":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1614"}],"version-history":[{"count":1,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts\/1614\/revisions"}],"predecessor-version":[{"id":1616,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts\/1614\/revisions\/1616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}