Zambia\u2019s Ambassador to the Federal Republic of Germany, H.E Winnie Natala Chibesakunda says the Zambian government is dedicated to transformational growth in the tourism sector.
\nSpeaking during the \u2018destination Zambia Presentation meeting which was held on the side-lines of the International Tourism Bourse (ITB) in Berlin, Ambassador Chibesakunda said tourism is a vital pillar of Zambia\u2019s development strategy adding that the sector has potential to create jobs, empower communities and contribute to sustainable development.
\nShe stressed that Zambia was focused on not only attracting international tourists but also elevating the experience of domestic travellers and further expressed happiness that for the year 2024, Zambia reached a milestone of 2.2 million tourist arrivals representing 35. 3 percent increase from 2023, with visits to national parks, museums and heritage sites growing to 530,000, reflecting a 9 percent increase.
\nAmbassador Chibesakunda said looking ahead, Zambia, through the Ministry of Tourism aims to increase tourism international arrivals to 2.4 million and to boost domestic tourism by 30 percent and enhance air access and visa policies adding that Zambia was now offering visa free entry to 167 countries.
\nShe pointed out that the progress made in meeting targets in 2024 reflects the Tourism Ministry\u2019s commitment to promoting Zambia as a premier travel destination and stressed that with the unwavering support of President Hakainde Hichilema and increased budgetary allocations, sustainable growth in the sector was assured.
\nAmbassador Chibesakunda pointed out that the government cannot achieve the tourism growth vision alone but through partnerships with travel agencies, airlines, hoteliers, tour operators and other stakeholders, a thriving tourism ecosystem can be created.
\nShe further said Zambia was strategically poised as a destination for meetings, incentives, conventions, and exhibitions (MICE) and events, with several modern facilities and services to cater to business travellers and that the government was in the process of developing a national MICE strategy to guide the development sector.
\nAmbassador Chibesakunda said looking forward, the country\u2019s vision is clear, aiming to position Zambia as a top-of-mind travel destination on the global map.<\/p>\n","protected":false},"excerpt":{"rendered":"
Zambia\u2019s Ambassador to the Federal Republic of Germany, H.E Winnie Natala Chibesakunda says the Zambian government is dedicated to transformational growth in the tourism sector. Speaking during the \u2018destination Zambia Presentation meeting which was held on the side-lines of the International Tourism Bourse (ITB) in Berlin, Ambassador Chibesakunda said tourism is a vital pillar of […]<\/p>\n","protected":false},"author":8,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin-news"],"_links":{"self":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts\/1919"}],"collection":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1919"}],"version-history":[{"count":3,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions"}],"predecessor-version":[{"id":1922,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions\/1922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=\/wp\/v2\/media\/1536"}],"wp:attachment":[{"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/missions.grz.gov.zm\/berlin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}