Home of the Victoria Falls, Zambia offers a truly authentic African holiday experience, where the only thing that gets spoiled is you. The depth of her cultures, the drama of her landscapes and wildlife plus the delightful and peaceful people – all of this is closer than you think.

The country lies in the heart of Southern Africa, 10 to 18 degrees south of the equator and is bordered by eight countries.

Zambia is a land of fantastic and the unexpected, the more you explore this naturally beautiful country the more you realise how much this unexploited African country has to offer.

Venture into the wilderness, you will find a landscape with captivating reminders of the past such as ancient rock art, burial sites and small villages of thatched roof huts that have been in the same area since the iron age.

With a total human population of 20 million (2022 estimates), Zambia is sparsely populated with more than 70 ethnic groups, many of them Bantu-speaking. Zambia’s ethnic diversity results in rich and colourful cultures, each upheld and celebrated uniquely in remembrance of their ancestral age.

Zambia has very stable macroeconomic fundamentals which are critical in shaping inclusive growth, both in the short-run and the long-run. Based on the 2021 Bank of Zambia and World Bank ratings, Zambia was ranked 1^st in Africa and 4^th globally for ease of getting credit. It was also ranked the 6^th largest economy in the SADC region and 6^th strongest and most stable currency in Africa.

Investor confidence has grown exponentially since 2021, with a record-setting USD40 billion committed investment in 2023. Zambia seeks to attain economic transformation marked by advancements in industrialisation and economic diversification for sustained growth driven by the agriculture, mining, energy, manufacturing and tourism sectors, among others.

To successfully diversify and industrialise, Zambia has been implementing interventions aimed at accelerating growth in the manufacturing sector which include ensuring increased local content and investment for value-addition as well as trade facilitation.

Investment opportunities abound in many sectors in Zambia but the priority investment Sectors as directed by Government and mandated to be carried out by Zambia Development Agency are:

• Energy sector- with emphasis on alternative and renewable sources (for too long, Zambia has been dependent on hydro-electricity and this has caused a challenge in recent times due to low rainfall resulting in low water levels)
• Infrastructure development (including the ambitious Link Zambia 8000) to open up the country and improve access to markets
• Agriculture including agro-processing for value addition of crops
• Tourism – including revamping of infrastructure
• Multi-facility Economic Zones and Industrial Parks

Zambia has proven to be a strategic hub for trade and investment. There is a favourable business and investment climate in the country, including being ranked among the top-10 best African countries for business out of the 55 African nations by the world-acclaimed finance and investments news outlet, Forbes report for 2015. Zambia is ranked among the fastest-growing economies in the world in the last 10 years. The country’s ranking by Forbes is also augmented by the Milken Institute in the 50 per cent globally on the Investment Opportunity Index. Peace and security are assured as the country ranks highly in the community of nations on the peace index.

Strengths in favour of Zambia include abundant natural resources and abundant, cheap manpower, political stability and one of the most liberalised economies that guarantee foreign investments is safe and no controls on foreign exchange earnings.

A diverse portfolio of financial, legal and insurance services of international standards make Zambia an ideal place to do business. The country has over 20 Double-Taxation Agreements signed with some European, African and Asian countries to the benefit of market players. The country also has attractive fiscal incentives such as competitive marginal effective tax rates (METRs) and exemptions for qualifying capital inputs in certain assets across various industries.

Zambia has a reputation of being a safe environment for conducting business. Ongoing policy reform creates a conducive investment environment in the country. Zambia has proven to be a strategic hub for trade and investment. The Country possesses one of the highest-grade copper deposits in the world with significant mineral resources, including critical minerals such as lithium, cobalt, nickel and rare earth minerals.

Copper being Zambia’s main export, the country has been ranked the second largest copper producer in Africa, holding six percent of the world’s known copper reserves. As the world’s ninth largest producer of copper, Zambia’s mining sector accounts for about 70% of exports.

Zambia is one of Africa’s most peaceful nations, with a steady rate of investment inflows and demonstrable political will to continue to unlock the full potential of the private sector which makes for a compelling investment destination.

Zambia is strategically located for trade opportunities with access to a wide market. Market Access for Zambia’s export products has been defined by the country’s engagement on the multilateral, regional and bilateral front.

Zambia is a member of the Commonwealth which has a total membership of 56 countries and is supported by a network of more than 80 intergovernmental, civil societies, cultural and professional organisations that together form the Commonwealth family.

Zambia continues to pursue a liberal trade policy at both regional and international levels.  The country has a liberalised trade regime and subscribes to international trading rules and is a member of the World Trade Organisation.

Markets for Zambian goods extend to the COMESA, SADC AGOA and bilateral arrangements with countries and markets overseas as well as under the Economic Partnership Agreement with the EU within the East and Southern Africa (ESA) configuration. Zambia is also party to a number of preferential market access schemes in developed and developing country markets.

As a signatory to the SADC, COMESA, COMESA-EAC-SADC Tripartite Free Trade Area and the AfCFTA, Zambia has access to a regional market of over 924 million people and a combined GDP of USD 1.4 trillion.

Zambia’s wildlife protected areas, covering about 30% of the total land area, remain unexploited, 100% natural – no artificial ingredients which means visitors enjoy the wilderness just as the flora and fauna do. Zambia’s professional safari guides have won accolades for exceptional guiding which is purely driven by passion for the wild.

Walking safaris were born in Zambia, pioneered by the legendary Norman Carr and today the country offers Africa’s best on-foot wildlife experience which has brought safari travellers to Zambia ‘up close with nature’.

The country’s immense wilderness embraces 20 national parks and 34 Game Management Areas. The wilderness areas are pristine and the country offers its guests views of the African bush that have not changed for centuries.

Zambia offers a wide range of safaris either in open vehicles, on foot, by boat or canoe. Walking safaris enable intense close-up encounters with wildlife. The diversity of bird species is among the highest in the world with over 700 species recorded to date. 

Reasons to Safari in Zambia

1. Small safari outfitters ensure a personalised experience
2. Long training and rigorous safari guiding exams translating into knowledgeable and award-winning guides;
3. Tailor made safaris for children for that beautiful family travel experience; and
4. National parks allow open-vehicle night drives, walking and canoeing;

Click here for more info on the following:

• National Parks
• Waterfalls
• Culture
• Major Cities